So today, the battle between Creative and Apple got a little more rotten. Back on May 15th, Creative slapped Apple with a lawsuit stating that Apple had violated patents over the user interface on the iPod. Creative is asking the courts to put a halt to the import of iPods in the US as a result. That same day, Apple slapped Creative with a lawsuit as well over four patent infringements of their own. That brings us to today, where Apple has again hit Creative with another lawsuit over more copyright infringement. This time stating they are using icons and editing features that Apple has the rights to. Apple has asked the courts to now ban Creative from being able to import their mp3 players into the states.
Who is going to win this one? Who knows, but at this point, I hope that Apple’s latest suit makes Creative realize that at this point, there is no way to create one of these devices without taking from another company. Yes Apple has stepped on their patents, but vice versa holds true. Who is right? Neither at this point, but one thing is for certain, they need to get over their squabbling and get back to focusing on what matters. The Consumer!
Obviously, Creative isn’t able to live up to their name, otherwise maybe they would be more of a threat to Apple. These lame tactics of suing to try and bring down what you can’t beat are not getting them anywhere. Their stock continues to drop, their sales haven’t gotten any better. It’s time for them to either figure out how to make their product better, or get over the battle that they are clearly loosing.
In this case, it’s time for both companies to “shake hands” and make up, and realize that these lawsuits aren’t getting either of them anywhere. Here’s hoping that can actually happen civilly!