Some of you may remember my first post a few months back about the dispute between Apple and Creative over various posts. Well, it looks like both sides have conceded to the issue in a very amicable agreement. The agreement has Apple paying 100 million to Creative to license the use of this patent, in return Creative has joined Apple’s “Made for iPod” program and will be releasing a line of iPod accessories later this year.
Steve Jobs, Apple’s CEO had this to say about the situation: “Creative is very fortunate to have been granted this early patent. This settlement resolves all of our differences with Creative, including the five lawsuits currently pending between the companies, and removes the uncertainty and distraction of prolonged litigation.”
I want to applaud both companies for coming to a resolution on their disagreements over the past year or so! Settling without having to bring the courts into the picture is a win win situation for everyone. I mean, while 100 million may sound like a lot of money to you and me, in the scope of things, that is a little more than 250,000 60 gig iPod videos. When you consider how many millions of the iPod they have sold over the years, that is a drop in the bucket, and will likely be recovered in probably six months of sales I would bet.
I guess the old adage is true, if you can’t beat em, join em!